Demand Generation Specialist
- IT, Software development, System Engineering Jobs
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
Would you like to work in a growth company nominated as one of the top 10 hottest start-ups in the Nordics? With our truly multicultural and dynamic work community of young professionals, Flowhaven has what it takes to offer employees great support and growth in an international company.
Flowhaven is a software solution for brand licensing on a mission to bring back magic in the industry by creating modern tools to bring simplicity and clarity for all parties in the licensing process. We work with companies throughout the licensing industry, for example, TV, games, animation, and sports. With our Salesforce-based solution, we’re making streamlining operations and maximizing revenues easier than ever.
Flowhaven is headquartered in Helsinki, Finland, with growing teams based in Los Angeles and in the UK.
Flowhaven is seeking a data-driven and growth-oriented Demand Generation Specialist to support the company's growth. This role will be a crucial part of the marketing team by executing marketing programs that generate leads across multiple channels. In this role, you will develop, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate revenue. You are a tech-savvy person who has the capability to build tracking funnels with Google's tools through our website and social platforms.
This is a full-time position based in Los Angeles, California.
In order to succeed in this role:
You should have:
- Excellent writing and analytical skills
- Good communicator
- Attention to detail
- Organizational skills
- Excellent problem-solving skills
- Self-directed individual contributor, we appreciate proactivity
- Ability to work productively in a fast-paced, team-oriented environment with a smile and a sense of humor
- Curious and excited to learn
Qualifications:
- Strong project management, time management, and execution skills. Ability to manage different marketing channels and how to prioritize testing
- Ability to go and learn and adapt/implement new tactics and skills quickly
- Ability to build tracking through Google Tag Manager and Google Analytics
- Familiarity and understanding for AAARRR purchase funnel & ability to map out and develop customer touchpoints leading to efficient demand generation
- Familiarity with Account-based Marketing, and how to build a strategy around it
- Ability to plan, execute, document, and analyze the weekly testing sprints
You should have proficiency in some or all of the following:
- Ability to plan, execute, document, and analyze the weekly testing sprints
- SEO + SEM, LinkedIn, Twitter, Google Adwords, Quora, Reddit
- Understanding the digital platform providers like Google, Facebook, LinkedIn, Twitter and how you use them properly
- Understanding tools like Ahrefs, Semrush, Bannersnack/Canva, Supermetrics, G Suite office tools (spreadsheet, doc, slides…) and the ability to use them independently
- Familiarity with Salesforce CRM, Mailchimp
Responsibilities
- Preparing weekly operations for paid channels including putting together needed content (visuals + collaborating in copy with content marketing manager, if needed landing pages)
- Executing the steps of the weekly cycle for paid channels (weekly test analysis, hypothesis, prioritization, and testing)
- Collaborating building and developing demand generation marketing strategies/tactics with Marketing and Sales teams
- Collaborating with Marketing and Sales teams to research new/emerging strategies and tactics for demand generation marketing that drives conversions
- Proactively identify opportunities/solutions that may increase conversion
Hard Skills
- Customer relationship manager (CRM)
- Data analytics
- Product development
- Search Engine Optimization (SEO)
- Social media marketing (SMM)
Soft Skills
- Communication
- Leadership
- Adaptability
- Responsible
- Driven
We offer
- A chance to grow within the company
- An opportunity to make a real difference in a dynamic work environment
- A work community that supports your personal development and wellbeing
- An internationally diverse team of technically strong professionals
- Competitive salary
Employee benefits include:
- Fortune 500 caliber health insurance package (medical, dental, and vision)
- 401k Plan
- Maternity/Paternity leave
- Work remote options
- Competitive paid-time-off
- Attendance to industry events
- Professional + industry development coaching, classes, seminars