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CRM & Marketing Manager
- Management (incl. project, product management & human resources)
Description
CRM & Marketing Manager, Harlow, Essex, up to £50,000. Superb opportunity to be part of a thriving eCommerce company and play a key role in their strategic marketing direction.
THE COMPANY
Our client is a thriving and fast growing, global eCommerce business disturbing a wide diversity of consumer products by all eCommerce channels.
THE ROLE
To develop their digital marketing strategy, they wish to recruit a CRM & Marketing Manager. The role will manage the marketing, CRM and insight teams and be responsible for customer retention, order frequency and engagement. Managing a team of 6, your typical job responsibilities will include:
- Manage the strategic customer retention & engagement roadmap
- Oversee the customer email program
- Take the lead with how customer data is managed and used for Marketing
- Oversee the customer social media strategy
- Managing PR opportunities and partnership tie ins
- Being the brand advocate & guardian in both marketing but also across ecommerce
- Be an inspirational leader and mentor to an international digital team
Responsibilities
- Successful background in Digital Marketing and CRM, ideally eCommerce
- Proven success in growing customer loyalty & order frequency
- International experience is beneficial but not essential
- Experience of managing a loyalty programme also a benefit
- Fantastic examples of managing a content led social media strategy to customers
- Experience of driving engagement and growth within YouTube would be a big advantage
- A great eye for design and ability to translate brand guidelines across different media
- People management experience & desire to improve a team
Hard Skills
- Microsoft Office
- Customer relationship manager (CRM)
Soft Skills
- Communication
- Problem-solver
- Organized
- Creative