Digital Marketing Specialist, Belgium - NEW POSITION

Do you have a passion for Digital Marketing and are excited to start a new challenge within an international IT company? Join Insight and Julie's team in our Grimbergen office.

This role will provide you an excellent opportunity to work closely with the Marketing Manager in all phases of the planning, execution and follow up of planned digital activities included in the local marketing plan.

With focus on Digital Marketing execution, you will utilise digital campaigns, inbound/outbound tactics, marketing automation, online channels and the Insight website to deliver against the local marketing plan and generate new leads. We will also be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Owns, plan and manage execute Digital actions
• Work together with the local team to create the marketing plans and provides input and insight to develop digital tactics.
• Act as an expert of the digital marketing tools such as Marketo (E-mail), CQ (website), LinkedIn, Google, ADroll, Sprinklr, ON24,…
• Stay up to date with centrally produced online content produced by the EMEA Marketing team and select what fits the local market and promote through available digital channels.
• Maintain strong online company voice on social media
• Continuously analyse campaign results and drive testing initiatives and make decisions based on data
• To build strong, trusted relationships with the EMEA Digital Marketing team
• Tactical execution of Fairs, (virtual) events: Manage landing of activities and event logistics such as invites, registrations, logistics, follow-up,..
• To be an active and strong advocate of Marketing activities internally by ensuring communication platforms are updated and information is shared on a regular basis.

• Bachelor's degree or Master's degree
• Proven experience of 1/2 years minimum in another Digital Marketing position with the highest standards
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Knowledge of Adobe Creative Suite is a plus
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• English, Dutch and French languages will be appreciated