CRM Manager - Lookfantastic
- Marketing and PR, Advertising and Creative Media Jobs
Description
Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.
Skills & Abilities:
Strong experience in CRM/Digital Marketing (Email, SMS, Push Notifications/App Lead Gen/Referral Schemes)
A proven track record of building and delivering successful digital & CRM marketing plans in high-growth online businesses
Background in customer acquisition, re-engagement and retention strategies
Ability to manage and grow talent within the team
Experience of working to KPI's and CRM metrics
Able to give clarity, direction as well as problem solve
Able to prioritise, structure work and effectively manage time
Good project management and negotiation skills
Advantage: Previous experience/interest within the beauty industry
- CRM
- CRM Executive
- Email Marketing
- Marketing
- eCRM
- eCRM Executive
Responsibilities
Plan and manage Global CRM strategy for all beauty sites alongside the Head of CRM, supporting all territories to adopt, localise and activate in-market activations
Create engaging comms with customers through a consistent and relevant programme of communication through - Email, SMS, Push Notifications & Referral Schemes
Retain, reward and reactivate customers through developing an effective CRM function
Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity.
Explore current automated journeys, mapping and analyse touch-points to drive scale and efficiency
Ensuring a seamless customer experience from acquisition through to retention in order to maximise life time value
Champion and drive through necessary CRM changes ensuring full buy in from relevant stakeholders
Find continuous methods to grow global databases' (email, mobile SMS, lead gen)
Implement strategies to reduce churn, improve customer loyalty and retention across all territories
Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI
Hard Skills
- Customer relationship manager (CRM)
- Product development
- Contract negotiations
- Digital marketing campaigns
- Marketing plan development
Soft Skills
- Communication
- Adaptability
- Skilled Collaborator
- Organized
- Competitive
We offer
- Competitive salary
- Company bonus scheme
- Company pension scheme
- Onsite Doctor
- Discounts across all of our brands - up to 40%
- Discounted Gym membership
- Training program via the THG academy
- Leadership and Development training throughout your career
- An exciting, fast paced working environment where you will work with and learn from the best in the business