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Consumer Insights Manager
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
Description
Requirements:
- Bachelor's or Master's degree
- 3+ Years of experience in consumer insight, research and customer analytics
- Strong logical thinking, mathematical and statistical analysis, with knowledge of statistical techniques (multivariate data analysis, predictive modelling) preferred
- Logical mind with strong business sense and able to analyze and consolidate data from various sources
- Highly motivated self-starter with an entrepreneurial spirit
- Ability to drive projects from ideation through execution
- Ability to understand customer data and communicate it in a concise and relevant way to various stakeholders
- Excellent communications skills, competent to present and share research findings to key stakeholders and senior management
- Fluency in English. Fluency in Mandarin Chinese is a big plus.
Plus:
- Passion for languages with language skills in addition to required English
- Experience in high tech, software development, education technology industries
- Experience in growing and scaling company growth or start up team experience
- Experience in companies with global / regional presence with multiple offices across different countries
Responsibilities
- Build research and insight capability for the company
- Extract, visualize and analyze both internal and external customer data to understand customer behavior and business KPIs in order to drive performance
- Work closely with stakeholders across the business (Marketing, Product, Teacher, and Tech teams) to incorporate insight and propose actionable opportunities
- Conduct qualitative and quantitative research not only with internal users but also non-italki users to better understand user behavior
- Translate business issues into clearly defined market research objectives, and to provide insights and solutions for the issues
- Leverage on market data and insights to support management in decision making and to facilitate marketing team to deliver a marketing campaign
- Partner with agencies to design surveys targeting non-italki users and teachers
- Be the owner of all market research projects, from planning to design conceptualization to developing insights
- Assist cross-functional & regional teams as needed
Hard Skills
- Data Analytics
- Statistical Analysis
- Software development
- Opportunity analysis
- Advanced language knowledge
Soft Skills
- Communication
- Leadership
- Team-oriented
- Strategic thinker
- Skilled Collaborator