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Senior Marketing & Brand Strategic
- Marketing and PR, Advertising and Creative Media Jobs
- Education, Training, Teaching, Science Jobs
Description
Gather feedback from sales and analyze consumer behavior to define our company’s positioning.
Craft our differentiation strategy.
Create guidelines that define our company’s voice both online and offline (including terminology and slogans).
Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns, and advertising banners).
Conduct competitive research to identify our strengths and weaknesses.
Design promotional campaigns for new products and markets.
Develop our social media strategy.
Assess the performance of our advertising campaigns and events.
Analyze market trends and identify new opportunities and challenges.
Responsibilities
Work experience as a Brand Strategist or similar role in Marketing.
Portfolio of brand-building projects is a plus.
Excellent understanding of the full marketing mix.
Experience developing marketing strategies based on market segmentation.
Data-driven thinking.
Creativity.
Communication and writing skills.
BA/BSc/MBA/MSc in Marketing or relevant field.
Hard Skills
- Data Analytics
- Opportunity analysis
- Marketing research
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Social media marketing (SMM)
- Branding (Online Brand Identity)
- Marketing plan development
- Trend research
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Strategic thinker
- Self-motivated
- Organized
- Creative
