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Product Marketing Manager
- IT, Software development, System Engineering Jobs
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
- Messaging & positioning. You will own the Smarp value proposition and work with cross-functional stakeholders to align the storytelling and messaging of the product module (e.g. ideal customer profiles, buyer personas).
- Product launch & go-to-market strategy. Plan and develop go-to-market strategy and marketing campaigns for new product and feature launches to ensure benefits are articulated clearly to our target audiences (e.g. product pages, target channels).
- Market intelligence. Enable us to future-proof our offerings by mapping out and analyzing our competitive landscape as well as market trends (e.g. trend analysis, competitor research).
Responsibilities
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You have 2-3 years of experience in B2B (product) marketing.
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You have a knack for translating technical detail into customer facing content for various target audiences.
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You have the ability to work fluently in English – both written and verbal.
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You have a collaborative teammate mentality and the ability to work effectively across international teams.
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You are comfortable with a fast-paced, always-on, scale-up environment. Flexible and effective at dealing with changes in direction or priority.
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Have a relevant educational background (BA or similar).
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Have experience in the enterprise communications industry.
Hard Skills
- Product development
- Marketing research
- Customer success
- Competitor research
- Cross-cultural sales background
- Digital marketing campaigns
- Keyword research and mapping
- Marketing plan development
- Trend research
- Cross-functional collaboration
- Product roadmapping
- Deliverable management
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Team player
- Skilled Collaborator
- Flexible
- Creative
