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Ad Operations Specialist

  • Marketing and PR, Advertising and Creative Media Jobs
  • IT, Software development, System Engineering Jobs

Description

  • Maintain a high-quality standard for the Ad Operations department to ensure 100% accuracy and to exceed client expectations.
  • Manage the setup campaigns, placements, and creative assets through 3rd party ad serving platforms and vendor interfaces.
  • Support client site tag management; both implementation and consultation.
  • Monitor reporting on a daily basis to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate.
  • Troubleshoot discrepancies, technical issues, and participate in a variety of testing to find solutions
  • Play a supportive role in providing training and motivating junior team members to strive for excellence.

Responsibilities

  • Core understanding of digital advertising and associated technological principles – e.g. ad serving, tagging, web analytics (GA), attribution, etc.
  • Strong knowledge of ad tech on the sell-side or buy-side of the industry including ad servers, SSPs, DSPs, DMPs, CRMs, fraud and brand safety tools, tag management, brand studies, etc.
  • Competent user of ad technologies such as DV360, Sizmek, Xandr, Adform, etc.
  • Experience in supporting and maintaining complex AdOps / SSP / DSP integrations.
  • A good grounding in programmatic operations either from an agency or in-house environment 
  • Excellent written and verbal communication skills.
  • Ability to effectively coach and develop junior colleagues.
  • Well versed in campaign setup, optimisation techniques and reporting on programmatic campaigns (scheduling, QA, delivery, fill, revenue reporting and analysis).
  • Attention to detail is critical.

Hard Skills

  • Coding and Programming (Python, C#, Java, PHP, etc
  • Customer relationship manager (CRM)
  • Data Analytics
  • Database and Queries
  • Quality assurance
  • Digital marketing campaigns
  • Branding (Online Brand Identity)
  • Cross-functional collaboration
  • Learning and development
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Problem-solver
  • Team player
  • Skilled Collaborator
  • Attention to detail