Go Back
Ad Operations Specialist
- Marketing and PR, Advertising and Creative Media Jobs
- IT, Software development, System Engineering Jobs
Description
-
Maintain a high-quality standard for the Ad Operations department to ensure 100% accuracy and to exceed client expectations.
-
Manage the setup campaigns, placements, and creative assets through 3rd party ad serving platforms and vendor interfaces.
-
Support client site tag management; both implementation and consultation.
-
Monitor reporting on a daily basis to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate.
-
Troubleshoot discrepancies, technical issues, and participate in a variety of testing to find solutions
-
Play a supportive role in providing training and motivating junior team members to strive for excellence.
Responsibilities
-
Core understanding of digital advertising and associated technological principles – e.g. ad serving, tagging, web analytics (GA), attribution, etc.
-
Strong knowledge of ad tech on the sell-side or buy-side of the industry including ad servers, SSPs, DSPs, DMPs, CRMs, fraud and brand safety tools, tag management, brand studies, etc.
-
Competent user of ad technologies such as DV360, Sizmek, Xandr, Adform, etc.
-
Experience in supporting and maintaining complex AdOps / SSP / DSP integrations.
-
A good grounding in programmatic operations either from an agency or in-house environment
-
Excellent written and verbal communication skills.
-
Ability to effectively coach and develop junior colleagues.
-
Well versed in campaign setup, optimisation techniques and reporting on programmatic campaigns (scheduling, QA, delivery, fill, revenue reporting and analysis).
-
Attention to detail is critical.
Hard Skills
- Coding and Programming (Python, C#, Java, PHP, etc
- Customer relationship manager (CRM)
- Data Analytics
- Database and Queries
- Quality assurance
- Digital marketing campaigns
- Branding (Online Brand Identity)
- Cross-functional collaboration
- Learning and development
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Problem-solver
- Team player
- Skilled Collaborator
- Attention to detail