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Product Marketing Specialist

Description

Creates marketing assets (literature, presentations, videos, etc.) used to educate channel partners and end users working with staff from other departments and/or agencies.
Coordinates product photo shoots as needed to support new launches.
Maintains content posted on websites and sales applications as needed
Coordinates webinar events and support communications
Monitors the market and identifies creative opportunities to effectively promote solutions and products.
Supports trade show and event planning as needed.
Adheres to marketing plan within budget.
Prepares performance reports on marketing program results.
Understands channel sales process to support creation of channel sales tools as needed through the customer journey.
Supports ad hoc marketing programs as identified by the business to achieve customer specific or product specific objectives (partner marketing on-boarding, sales playbooks, etc.)

Responsibilities

1+ years of B2B product marketing experience is required. Industrial or technical marketing experience highly desired.
Bachelors degree required.
Understanding of literature development and creative production with agencies.
Knowledge of video production required and video editing skills a plus.
Strong writing skills.
Strong multi-tasking and organizational skills. Knows how to prioritize effectively to achieve the best outcome.
Highly proficient with Microsoft Office.
Familiarity with digital marketing best practices.
Possess a creative mindset to promote competitive differentiation – knows how to translate benefits and outcomes from product features and solutions.
Channel partner marketing experience a plus.
Strong team building skills to foster productive working relationships internally and externally.
Excellent communicator and presenter.
Experience/knowledge of HVAC market a plus.
This position requires employees to be fully vaccinated against COVID-19 unless they are granted a medical or religious exemption.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Hard Skills

Microsoft Office
Adobe Creative Suite
Product development
Relationship building
Marketing research
Digital marketing campaigns
Google Analytics
Marketing plan development
Content Creation and Management
Team building
Performance reviews
Best practice development
Executive updates
Advanced language knowledge
Advanced writing skills

Soft Skills

Siemens

View profile

Main info
Language English
Experience level Mid Level
Job type Full Time
Salary negotiable
CountryUnited States of America

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We offer

Competitive salary based on qualifications.
Health, dental, and vision plans with options.
Matching 401(k).
Competitive paid time off plan, holidays, and floating holidays.
Paid parental leave.
Company cell phone and laptop.
Extensive product training and professional career development.
Education and tuition reimbursement programs available.
Overtime, on-call pay, and company uniform and vehicle for eligible positions.

Product Marketing Specialist

Description

Creates marketing assets (literature, presentations, videos, etc.) used to educate channel partners and end users working with staff from other departments and/or agencies.

Coordinates product photo shoots as needed to support new launches.

Maintains content posted on websites and sales applications as needed

Coordinates webinar events and support communications

Monitors the market and identifies creative opportunities to effectively promote solutions and products.

Supports trade show and event planning as needed.

Adheres to marketing plan within budget.

Prepares performance reports on marketing program results.

Understands channel sales process to support creation of channel sales tools as needed through the customer journey.

Supports ad hoc marketing programs as identified by the business to achieve customer specific or product specific objectives (partner marketing on-boarding, sales playbooks, etc.)

Responsibilities

1+ years of B2B product marketing experience is required. Industrial or technical marketing experience highly desired.

Bachelors degree required.

Understanding of literature development and creative production with agencies.

Knowledge of video production required and video editing skills a plus.

Strong writing skills.

Strong multi-tasking and organizational skills. Knows how to prioritize effectively to achieve the best outcome.

Highly proficient with Microsoft Office.

Familiarity with digital marketing best practices.

Possess a creative mindset to promote competitive differentiation – knows how to translate benefits and outcomes from product features and solutions.

Channel partner marketing experience a plus.

Strong team building skills to foster productive working relationships internally and externally.

Excellent communicator and presenter.

Experience/knowledge of HVAC market a plus.

This position requires employees to be fully vaccinated against COVID-19 unless they are granted a medical or religious exemption.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Hard Skills

Soft Skills

We offer

Competitive salary based on qualifications.

Health, dental, and vision plans with options.

Matching 401(k).

Competitive paid time off plan, holidays, and floating holidays.

Paid parental leave.

Company cell phone and laptop.

Extensive product training and professional career development.

Education and tuition reimbursement programs available.

Overtime, on-call pay, and company uniform and vehicle for eligible positions.