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Product Specialist (subscription products)
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
- IT, Software development, System Engineering Jobs
Description
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Develop the product positioning, strategy and branding for Subscription properties to drive product improvements.
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Develop and constantly test innovative and low-cost strategies to help the business acquire and retain customers.
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Identify, test and implement working in/with new territories and marketing channels that support the company’s profitable growth strategy.
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Build dashboards to track, manage and provide insights on team targets and KPIs.
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Keep up to date with industry trends and insights, while regularly testing new digital marketing tools.
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Manage and/or coordinate internal and outsourced teams and stakeholders of developers, (content) freelancers and agencies while reporting costs to management.
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Collaborate with the commercial team to identify new and optimise existing monetisation opportunities to continuously improve revenues.
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Support the marketing team with providing engaging and compliant content for paid, organic and CRM campaigns and collaborate to improve the KPIs.
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Collaborate with the SEO team to implement and execute the SEO strategy.
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Develop, implement and execute the (SEO) content strategy.
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Create and/or order and integrate the highest quality relevant content for said strategy.
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Helping to prioritise the backlog of work for the relevant development teams.
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Joining product demos with relevant stakeholders, as well as participating in all relevant Scrum meetings and ensuring solution validation/acceptance criteria are met for all tasks.
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Carry out regular and extensive competitor analysis.
Responsibilities
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Strong experience in growing an online product through various digital marketing channels.
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Experience in copywriting and editing online content and email marketing content.
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Knowledge about both inbound and outbound marketing channels and campaigns.
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To be highly data savvy and able to understand the importance of metrics and how to carry out proper data analysis.
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To be curious, creative and passionate about sports betting is beneficial.
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Project/product management experience.
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Excellent communication skills; you know how to communicate a message in the right context.
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Ability to understand and document business requirements, and translate them into a collection of tasks.
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Great time-management skills and the ability to work to deadlines and prioritise multiple tasks.
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Strong creative skills and the initiative to come up with fresh ideas to improve content and to think outside the box.
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Excellent level of spoken and written English (German would be an asset).
Hard Skills
- Customer relationship manager (CRM)
- Data Analytics
- Data Management
- Product development
- Opportunity analysis
- Relationship building
- Marketing research
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Organic Search
- Marketing plan development
- Content Creation and Management
- Team management
- Cross-functional collaboration
- Performance reviews
- Process improvement
- Business planning
- Best practice development
- Business analysis
- Timelines
- Deliverable management
- Scheduling
- Meeting minutes
- Ability to use project management software
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Multitasker
- Hands-on
- Creative
- Enthusiastic
