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Head Of Marketing
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Description
● Develop and execute a marketing strategy.
● Determine the long-term strategic objectives of the business in conjunction with the Senior Management Team.
● Assist in the development of new business opportunities including new markets, growth areas, trends, customers, products, and services.
● Identify external market trends, performance, and outlook to gain competitive intelligence.
● Identify and follow up on new clients through digital and traditional marketing efforts, sales strategies such as networking, use of social media, following up on leads.
● Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
● Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
● Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
● Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
● Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
● Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
● Develop and implement marketing campaigns and communications relating to service offerings as well as HR.
● Maintain and update social media platforms.
● Identify Fairs & Exhibitions we should attend and take full responsibility of planning the event and marketing around it.
Responsibilities
● Bachelor’s degree in marketing, business, or related field.
● Excellent written and verbal communication skills.
● Proven experience developing marketing plans and campaigns.
● Strong project management, multitasking, and decision-making skills.
● Metrics-driven marketing mind with eye for creativity.
● Experience with marketing automation and CRM tools.
● Experience in the online gaming industry.
● Proficiency with online marketing and social media strategy.
● Proven experience designing interactive applications and networking platforms.
● Willingness and ability to travel to EU and Non-EU countries.
● Established press and media contacts.
Hard Skills
- Customer relationship manager (CRM)
- Social media platforms
- Contract negotiations
- Opportunity analysis
- Marketing research
- Digital marketing campaigns
- Social media marketing (SMM)
- Graphic design
- Marketing plan development
- Content Creation and Management
- Trend research
- Team management
- Team building
- Cross-functional collaboration
- Budgeting
- Contract management
- Process improvement
- Business planning
- Partnership agreements
- Risk assessments
- Best practice development
- Business analysis
- Deliverable management
- Accountability
- Meeting minutes
- Ability to use project management software
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Decision maker
- Multitasker
- Flexible
- Creative