·        BRAND MANAGEMENT- Conceptualizing and managing multi-channel marketing campaigns (ATL/BTL & Digital).

·        BRAND COMMUNICATION- Strategic and tactical communication planning & its execution to directly accelerate revenue growth.

·        STRATEGIC INITIATIVES- Come out with Ideas for keeping the brand apace with dynamic reader aspirations. Maintaining the market share of the brand in defined markets.

·        Proficient in designing Brand Communication across all Digital Mediums.

·        Cross functional coordination.

·        Work closely with the editorial team as well as external agencies to ensure that our product champions the brand values and to get maximum visibility for marketing activities.

·        Work with consumer insights team to continuously deepen the consumer understanding, what the readers want so that the product is geared to maximize readership and identify varied opportunities for business growth.

·        Working with a cross-functional teams to create a unique brand experience for the reader.

·        Should have handled campaign development in terms of ATL, BTL, Digital, etc.

·        The candidate is a go getter, good at working with cross functional department and is a people person.

·        Should have prior work experience in content Management.

.        Should be from tier 1 A/B school.

·        Should be ready to get his/her hands dirty & embraces ambiguity.