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Assistant Product Manager
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
- Retail Jobs
Description
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Contribute to the development and execution of marketing plan, new product introductions, packaging changes, and consumer promotions.
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Assist in creation and execution of marketing campaigns out to the trade/banners, working with Key Account Managers to secure ‘white space’ opportunities and align with corporate business objectives and marketing calendar.
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Draft and continually improve all Sales Materials (sell sheets, presentations, etc.), ensuring timely coordination.
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Observe and analyze Nielsen data, category insights, market trends and competitive activities to seek out innovative ways to build the brands.
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Manage and oversee experiential marketing program, including but not limited to staff, organizing training, car fleet, management of outside agency (where applicable) and reporting.
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Maintain coupon inventory and tracking of redemption.
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Creates and collaborates on customer-specific proposals and programs.
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Assists the Sales & Marketing team “on the ground” with events, demos, and trade shows.
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Work on special projects and other duties/responsibilities as assigned.
Responsibilities
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Bachelor’s Degree (preferably in Marketing).
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Minimum of 2 years previous experience in Marketing and/or CPG. New product development and innovation expertise.
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A self-starter with an entrepreneurial spirit with a ‘can-do’ attitude who enjoys working in a fast-paced environment.
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An understanding of Branded and Private Label Business practices.
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An ability to think and act analytically and well as creatively.
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Experience in working with cross-functional teams.
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Strong time management and organizational skills.
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Excellent writing, editing, and proofreading skills.
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Must be able to work in a fast-paced environment with short turn-around deliverables.
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Demonstrates ability to understand customer needs and apply appropriate solutions.
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Takes personal responsibility for decisions and delivering results.
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Demonstrates high sense of urgency and ability to meet strict deadlines.
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Demonstrates strong negotiation, presentation and analytical skills.
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Effectively communicates across all levels - both in writing & verbally
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Demonstrates strong ability to build productive relationships.
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Effectively uses persuasion to influence key providers/decision makers)
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Positive and professional demeanor.
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Excellent prioritization skills. Ability to multitask.
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Ability to effectively interact with people at all levels, strong team player
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Ability to act with discretion, patience and diplomacy.
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Ability to maintain confidentiality.
Hard Skills
- Product development
- Relationship building
- Marketing research
- Customer success
- Digital marketing campaigns
- Branding (Online Brand Identity)
- Marketing plan development
- Cross-functional collaboration
- Business analysis
- Timelines
- Deliverable management
- Scheduling
- Executive updates
- Advanced language knowledge
- Advanced writing skills
- Proofreading and editing skills
Soft Skills
- Adaptability
- Strategic thinker
- Time management
- Self-motivated
- Entrepreneurial
