Search Engine Marketing Specialist
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- Marketing and PR, Advertising and Creative Media Jobs
Description
● Help SMBs define their performance based paid & organic marketing strategies
● Help your clients maximize qualified traffic to their sites
● Maximize the use of analytics and insights to drive online KPIs
● Ability to create and analysis an on-site and off-site SEO audits
● Ability to conduct and deliver local keyword strategy recommendations
● Eventually have the confidence to share your knowledge and train our existing German campaign managers on all things SEO & Paid online marketing
● Work with the product team to highlight risks and opportunities to improve our product offerings
● Work with our content managers to help them understand how to deliver content that is better optimised
● Analyse and report on paid organic marketing activity, customer & sales impacts & ROI
● Analyse and deliver your reports to management on the overall performance of SEO campaigns
Responsibilities
● Professional experience & interest in SEO/SEA for at least 2 years
● Native or near native German language skills and a strong command of English (Written and Spoken). The campaigns you work on will be German, but internal communication will be English.
● Strong interpersonal skills and ability to work with cross-functional teams
● Strong analytical skills , excellent with excel and other reporting / analytical tools
● Ability to create professional reports in PowerPoint and present findings to important partners and internal senior management
● Experience with SalesForce, Jira and confluence is a plus
● Strong communication and presentation skills. You should be confident and able to train groups of several campaign managers
● You know your way around Google AdWords and have set up some PPC campaigns in the past
● Bonus points if you are Google Ads certified
● You have worked with some of the following SEO tools; Raven Tools, SEMRush, Moz, ahrefs, Majestic
● Bonus points if you have worked with SEranking
● You already know how to use Screaming frog, Google Analytics and Search Console
Hard Skills
- G-Suite
- Advanced Excel Skills (queries, pivot tables, formulas, macros)
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Organic Search
- Keyword research and mapping
- Marketing plan development
- Pay-per-click advertising (PPC)
- Cross-functional collaboration
- Advanced writing skills
Soft Skills
- Communication
- Strategic thinker
We offer
- Full-time (40 hours) position.
- 35-40k gross per year (incl. holiday pay) + possibility to earn additionally in the form of commissions
- A position in which you can develop
- Work with a talented team of experts that will help you develop your skills
- A fantastic location in Amsterdam!
- A group of energetic, multicultural colleagues (with over 30 nationalities in a team of 150 people!).