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Paid Search Manager
- Translation, Localization, Interpretation Jobs
Description
· You will manage a portfolio of clients’ paid media campaigns across multiple networks
· Handle client calls to discuss the account and present strategy & findings
· Ensure campaigns deliver according to the client’s objectives while providing analysis and recommendations to improve performance
· Setup, implement, track and optimize campaigns
· Keyword research, analysis and strategy
· Cost estimation and budget management
· Ad copywriting and testing
· Tracking setup (including tracking codes generation, goals and funnels setup)
· Prepare and deliver monthly reports have monthly progress calls with clients
· Analyse campaign performance and recommend next steps
· Management and tutoring of more junior members of the team with the potential of having direct reports
· Take an active role in winning new business
· You will be responsible for, and targeted on the success of these campaigns and client ROI and part of your responsibilities will be KPI reporting
Responsibilities
· Have a minimum of 2 years' experience.
· Be highly data-driven with an extremely analytical approach.
· Be a subject matter expert, and up to date with the latest features and releases.
· Be highly proficient with Google Ads & Google Analytics, as well as having experience with other relevant platforms such as Search Ads 360 & Microsoft Ads.
· Have significant experience managing PPC marketing and other digital media campaigns. Experience with B2B companies is a plus.
· Clear expertise in paid search or PPC digital marketing in general.
· Experience in complex paid media accounts, including the full set up and creation of accounts, including an understanding of Display & YouTube
· Have excellent written and verbal communication skills
· Be a natural forward planner who critically assesses own performance
· Be credible and comfortable in dealing with senior executives & business owners
· Have strong customer service ethos and ability to build lasting relationships
· Have meticulous attention to detail and be a perfectionist with a very analytical mind
Hard Skills
- Relationship building
- Customer success
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Organic Search
- Keyword research and mapping
- Social media marketing (SMM)
- Marketing plan development
- Content Creation and Management
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Strategic thinker
- Driven
- Attention to detail