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SEO Specialist/Manager
- IT, Software development, System Engineering Jobs
Description
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- Be responsible for web traffic KPIs that address growth and quality, including unique visitors, bounce rates, dwell times, and content velocity
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- Define the strategy and roadmap for SEO, guiding innovation and aligning sales initiatives with marketing programs
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- Working on SEO with and without freelancer consultant to improve organic search engine traffic and search engine ranking; strengthen the connection between paid and organic search to optimize ROI in search as a channel
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- Execute SEO audit process and reports and develop a cadence for reviewing results with stakeholders to make recommendations around content and optimizations to the site
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- Work with product and sales team with more localized content, using an audience-first approach that supports business priorities
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- Collaborate with peers in the marketing and PR teams to define a holistic, cross-channel approach to generate quality traffic from key target audiences and to optimize engagement and conversion after they land
Responsibilities
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Expertise in all aspects of SEO; understanding of best practices across APAC countries and familiarity with B2B technology marketing
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5-7 years of proven SEO experience managing multi-lingual APAC-wide SEO programs across Google and, if possible, Baidu
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Working knowledge of HTML, CSS, and JavaScript development and site architecture
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Direct experience with both on and off-page as well as technical and content SEO; understanding of managing multiple site domains is a plus
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Experience with website analytics tools, e.g., Adobe Analytics or Google Analytics
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Experience with tools and technologies like domain webmaster tools (Google and Baidu Search console), SEMRush, Ahrefs, or Screaming Frog
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Understanding of search engine marketing SEM is a plus
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Experience with and expertise in content marketing is a plus
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Reading and speaking other Asian languages is a plus
Hard Skills
- G-Suite
- Adobe Creative Suite
- Coding and Programming (Python, C#, Java, PHP, etc
- Marketing research
- Cross-cultural sales background
- Search Engine Optimization (SEO)
- Google Analytics
- Content Creation and Management
- Best practice development
- Advanced language knowledge
- Business Process Understanding
Soft Skills
- Strong work ethic
- Skilled Collaborator
- Organized
- Work well under pressure
- Attention to detail
