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Digital Marketing Specialist - Medical Devices - Cambridge (part-remote working)
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Description
We are working with a global medical devices business that offer niche products, across USA and Asia predominantly. They are a small and close knit team, so you'll be closely involved in wider business objectives and hence, more visibly see and feel truly part of their success. They have offices in Cambridge, and are happy for someone to work from home 2/3 days a week if required.
The role will be perfect for people who love variety. Given you'll be working in a small team, you will be responsible for all areas of marketing; driving traffic to the website, SEO and content strategy, reviewing performance using Google Analytics, multi-channel campaigns involving social media and email, full event management etc.
- Website management: creating and updating content, reviewing keywords for search engine optimisation (SEO) effectiveness, reviewing reporting performance using Google Analytics.
- Social Media: management of LinkedIn, YouTube, Twitter and Facebook accounts, scheduling of posts, identifying KOL groups and optimising product awareness.
- E marketing: design and distribution of customer emails, eblasts and newsletters.
- Communication: internal and external communication calendar development and execution.
- Conference management: conference partners management, event planning, and creation of promotional event materials and optimise lead generation and follow-up.
- Newsletter: create quarterly newsletter for our commercial partners.
- Customer engagement: creation of engaging written, graphic, and video content.
Hard Skills
- Business correpondence
- Search Engine Optimization (SEO)
- Google Analytics
- Social media marketing (SMM)
- Content Creation and Management
Soft Skills
- Communication
- Multitasker
- Flexible
- Creative
- Attention to detail